The primary purpose of handing a person a business card is to increase the likelihood that he or she will remember you. We derive much of what we think we know about the usefulness of business cards from personal observation, personal experience and general knowledge. We believe the practice of business card distribution to be useful, but is it really? Is there proof that it works? Well it appears there is proof. A study by a group of medical professionals in Austria compared the impact of physician’s name recognition on patients who were
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